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Official Journal of the Japan Wood Research Society

Table 9 Results of stepwise method for both brands (Analysis 2)

From: Effect of wood attributes on the price persistence of acoustic guitars

Brand

H1: Dark color

H2: Traditionality

H3: Decay resistance

H4: Scarcity

Martin

Negatively significant

Positively significant

Yamaha

Positively significant

Positively significant

Positively significant